Reviewed · TOURS
Spirits and Superstitions A Friday the 13th Tour
Friday the 13th turns Salem up a notch. This outdoor-only tour strings together five Salem stops and keeps the focus on superstitions you can actually see around town. You get a proper spooky mood without needing to buy museum tickets or commit to a long day.
I especially liked two things right away. First, the route is simple and walkable, starting at 32 Derby Square and ending at Broad Street Cemetery. Second, my favorite part was the guide energy from Samantha, who kept the stories entertaining and paced the group well.
One consideration before you go: you’re outside the whole time, and there are no public restrooms on the tour route. If you’re sensitive to cold, rain, or long stretches of walking, plan your timing and gear.
In This Review
- Quick take: what makes this tour worth your $48
- A Friday the 13th Walk That Gets Right to the Spooky Part
- Getting There: Derby Square Start and Cemetery Finish
- Stop 1 at Salem Old Town Hall: Setting the Night’s Mood
- Essex Street Pedestrian Mall: Where the Stories Feel Like They Belong
- The Witch House Exterior Stop: Quick, Visual, and Very Salem
- A Haunted Hotel Exterior and Salem’s Superstition Theme
- Broad Street Cemetery Ending: The Last Note for Your Night
- Cost and Value: Why $48 Makes Sense for a 90 Minute Outdoor Tour
- Practical Tips That Actually Matter Before You Go
- Who This Tour Suits Best (and Who Should Pass)
- Should You Book Spirits and Superstitions Friday the 13th Tour?
- FAQ
- How long is the Spirits and Superstitions Friday the 13th Tour?
- Where does the tour start and where does it end?
- Is this tour inside any buildings or cemeteries?
- What is the price per person?
- Are restrooms available on the tour route?
- Does the tour run in bad weather?
Quick take: what makes this tour worth your $48
- Licensed guide, story-first format that stays focused on superstition and Salem atmosphere
- Outdoor-only stops with lots of looking, minimal waiting, and no building entry
- Tight timing with about 1 hour 30 minutes total, broken into short segments
- Friday the 13th theme that ties together fears, habits, and folk beliefs
- Small-ish group size with a maximum of 39, so it feels more personal
- Dog friendly and service animals allowed, which is rare on some walking tours
A Friday the 13th Walk That Gets Right to the Spooky Part
If you like Salem but don’t want to spend your day bouncing between indoor exhibits, this tour is a great fit. The whole idea is to treat the town like a stage for superstition, then let you connect the dots street by street.
I also like that the vibe is themed for Friday the 13th, not just a generic “witchy Salem” walk. You’ll hear stories that connect fear and superstition to everyday behavior, the kind of thing that makes the history feel practical instead of overly academic.
You should also know this is not a jump in and explore buildings kind of tour. It is a walk with exterior stops, plus cemetery viewing from the outside only. If you want interior access, this is not the right match.
Lining up your days? These cover nearby ground in Salem:
- History and Hauntings of Salem Guided Walking Tour★ 5.0 · 14,564 reviews
- Salem’s Best Ghost Tour★ 4.5 · 4,186 reviews
- Salem Voodoo, Vampires, and Ghosts Guided Walking Tour★ 5.0 · 1,931 reviews
Getting There: Derby Square Start and Cemetery Finish
The tour starts at 32 Derby Square, Salem, and it ends at Broad Street Cemetery on Broad Street. That matters because Salem walking routes can feel longer than you expect, especially if you’re wearing the wrong shoes or stopping for photos.
The good news is the meeting point is in the Old Town area where it’s easy to orient yourself. The tour is also listed as being near public transportation, so you’re not locked into driving and parking downtown.
Plan your timing like this is a stroll with stops, not a fast power walk. The total time is about 1 hour 30 minutes, and each stop is short enough that you still feel like you’re moving through town rather than sitting for long stretches.
Stop 1 at Salem Old Town Hall: Setting the Night’s Mood
The first stop is Salem Old Town Hall. You’ll spend about 20 minutes here, with the ticket for the area listed as free, and the guide setting the stage for what you’ll hear next.
This is a smart way to begin because it anchors you in Salem’s civic center. From there, you can start thinking about how superstition spreads, who benefits from fear, and why communities develop rules and taboos to explain the unknown.
Expect this opening segment to be more about tone and context than “look at this one spooky thing.” It’s the part where the guide’s style matters most, and Samantha’s energy is exactly the kind that helps you lean into the story.
Essex Street Pedestrian Mall: Where the Stories Feel Like They Belong
Next you walk to the Essex Street Pedestrian Mall. Plan on about 20 minutes here, again with free admission, and you’re basically using this stretch of the city as your storytelling corridor.
I like pedestrian malls for tours because you can see the scale of the place without fighting traffic. You also get natural pauses for photos and for the guide to point out details that make the superstition theme feel connected to real streets.
This stop is a good place to slow your pace and really listen. If your attention wanders, it can be easy to treat this as just “the walking part,” but it’s actually where the theme starts to feel grounded in the everyday geography of Salem.
The Witch House Exterior Stop: Quick, Visual, and Very Salem
Then it’s time for a quick exterior look at The Witch House. You only get about 5 minutes, and you are not going inside on this tour.
That short window is both a strength and a limitation. It’s a strength because you get the iconic visual reference without turning the tour into a long line-management exercise. It’s a limitation because if you were hoping for lingering exterior details, you’ll want to spend extra time on your own after the tour.
Even in five minutes, you can usually get enough to place the Witch House in your mental map. I’d treat it like a “mark it on your Salem plan” stop. After the tour, if you want deeper exploration, you’ll know what area to return to.
Another way the same afternoon could go around Salem:
A Haunted Hotel Exterior and Salem’s Superstition Theme
The tour continues with another Salem stop focused on the history of superstitions, with an emphasis on the exterior of a haunted hotel. You get about 20 minutes here.
This is the heart of the “why people believed” part of the tour. Superstition is often explained like it’s only superstition, but the better stories tie it to human needs: control, explanation, and a way to make fear feel organized.
If you like spooky tourism that still teaches you something, this is where it usually clicks. The guide should connect the dots between Friday the 13th symbolism, common fears, and the Salem setting.
One thing to keep your expectations realistic: this is an exterior viewing tour. Even when it feels like a stop should be a bigger moment, you’re generally not entering buildings. If you’re the type who needs a photo from the perfect angle, consider bringing a little patience and using this time as a listening-focused stop, not a nonstop sightseeing sprint.
Broad Street Cemetery Ending: The Last Note for Your Night
The final stop is Broad Street Cemetery, with about 5 minutes to end the tour. Like the rest of the route, it is outdoor only, and you’re not entering cemetery grounds beyond the stop itself.
I think this ending works because it turns your spooky mood into something more reflective. The point is not to sensationalize fear, but to show how communities remember, record, and mythologize events over time.
Also, that short timing at the end keeps the tour from dragging. You can get your bearings for where you want to go next, grab food nearby, or just head out while you still have that Friday the 13th feeling on your skin.
Cost and Value: Why $48 Makes Sense for a 90 Minute Outdoor Tour
At $48.00 per person, you’re paying for a licensed guide and a structured walk through Salem’s key spooky geography. For a tour lasting about 1 hour 30 minutes, the value here is the setup: a tight route, a themed focus, and someone managing the flow.
You’re also getting a low-friction format. The stops are listed with free admission, so the price is not inflated by entry fees into attractions. That helps when you’re building a day in Salem and want predictable costs.
Group size is another factor. The maximum is 39 travelers, with groups sometimes up to 40. That’s big enough to feel like a public tour, but small enough that you’re not totally lost in a crowd. If you prefer a louder, social environment, that works. If you prefer small group intimacy, you may want to manage expectations, but the outdoor route still tends to feel navigable.
Practical Tips That Actually Matter Before You Go
Here’s what I’d plan for if you want the tour to feel smooth rather than stressful.
First, wear comfortable shoes. The tour is rain or shine, and it does not cancel for weather. Salem weather can shift fast, so dress for the conditions you might get, not just the forecast you see at booking time.
Second, remember there are no public restrooms on the tour route. That means you should use facilities before you start at Derby Square, then plan a quick break after you finish at Broad Street Cemetery.
Third, you’ll be out walking for the full experience. That is especially important if you’re going with kids. Children must be accompanied by a ticketed adult, and the short stops mean kids still have movement, but you’ll still be outside for the whole session.
Fourth, if you’re traveling with a pet, this tour is dog friendly. Service animals are allowed too. It’s a nice option if you want Salem vibes without leaving your dog behind.
Finally, bring your patience for photo moments. Exteriors take the spotlight, and short stop durations mean you’ll want to think ahead about where you want your shots before the group moves on.
Who This Tour Suits Best (and Who Should Pass)
This tour is a strong match for you if you want a themed Salem walk that stays lightweight and focused. It’s also a good pick if you like storytelling and want a guide to point out superstition themes in context, without requiring extra ticket purchases.
You’ll probably be happier booking this if you:
- Like walking tours but do not want a long full-day commitment
- Prefer outdoor sightseeing over indoor museum time
- Want a Friday the 13th theme in a compact format
You might want to look elsewhere if you’re expecting long stops at multiple specific attractions or building entry. Since the tour is outdoor only, it’s not designed for deep interior exploration.
Should You Book Spirits and Superstitions Friday the 13th Tour?
I’d say yes if your priority is a focused spooky walk with a licensed guide and you’re comfortable with an exterior-only route. The value at $48 is strongest when you want structure, you’re good on walking time, and you appreciate short stop segments that keep the story moving.
I would book with one mindset: treat it as a themed introduction to Salem superstition, not a checklist of inside-the-building experiences. If you go in expecting guided storytelling, quick exterior moments, and an ending at Broad Street Cemetery, you’ll get exactly what you came for.
If you need restrooms on the go or you want lots of time at each stop, plan your schedule accordingly. Use the short segments as your inspiration to return on your own later.
FAQ
How long is the Spirits and Superstitions Friday the 13th Tour?
It runs for about 1 hour 30 minutes.
Where does the tour start and where does it end?
It starts at 32 Derby Square, Salem, MA 01970, USA, and it ends at Broad Street Cemetery on Broad St, Salem, MA 01970, USA.
Is this tour inside any buildings or cemeteries?
No. It is an outdoor activity only, and you do not enter buildings or cemeteries.
What is the price per person?
The price is $48.00 per person.
Are restrooms available on the tour route?
No. There are no public restrooms on the tour route, so plan accordingly.
Does the tour run in bad weather?
Yes. The tours run rain or shine and do not cancel for weather.
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